Innovation intelligence courses from industry experts

R&D needs robust research methodologies to capture information contained in intellectual property. In this course we join Duncan Clark, Head of PatSnap Academy. This course examines how to get to the information that really matters. Along the way, we’ll consider the art of patent searching, how to use patents to glean inspiration and how to use patents to determine the likely success of R&D projects. This is a intermediate level course which follows on from ‘The technical and legal framework for patents’ and takes about 3 hours to complete.

Having a robust innovation strategy and IP is essential if you want to successfully commercialise your ideas and inventions. In this course we join Duncan Clark, Head of PatSnap Academy and other guest speakers with expertise in this area. The course examines market and licensing strategies, patent valuation and how to benchmark the likelihood of success. We examine how to use innovation data to keep commercialization efforts on track. This is an intermediate level course which requires no previous knowledge and takes about 1 hour 30 minutes to complete.

IP can make up a large percentage of an organisation’s intangible assets but how much is your IP worth to your company? In this course we join Duncan Clark, Head of PatSnap Academy and other guest speakers with expertise in this area. The course explores how patents can be valued using a number of different methodologies and how the output from these analyses can be used for negotiations, licensing, raising funding or measuring R&D performance. This is an advanced level course which follows on from ‘How to successfully commercialize IP’ and takes about 1 hour 20 minutes to complete.

Patent searching is somewhat of an art form but by understanding the methodology and using a little bit of creativity you can unlock answers you never even knew existed. In this course we join Samuel Gibbon, Product Manager at PatSnap. The course looks at how to identify which fields should be included for different searches, how to use Boolean logic and how to refine results using data such as classification codes, dates, jurisdictions and other information. This is a foundation level course which aimed any those looking at IP searching for the first time and takes about 1 hour 10 minutes to complete.

IP risk is a fact of life - but it can be managed or avoided. In this course we join Donal O'Connel, Adjunct Professor of IP at Imperial College Business School in London and a member of global IP strategist group IAM300 . The course guides us through typical IP risks, the management process, solutions for mitigating risk, the idea of an IP risk register, risk visualizations and the psychology of IP risk management. This is an intermediate level course and takes about 1 hour 20 minutes to complete.

Are you at risk due to open source software? In this course we join Paul McAdam, Director of Source Code Control and Martin Callinan Founder at Source Code. The course covers how to evaluate your organization’s exposure to risks posed by Open Source Software and identify procedures and best practice policies that need to be implemented to avoid unknown dangers, infringement risks, fines and bad publicity. This is an advanced level course which is designed for both developers and business managers in all organizations where software (whether proprietary or non-proprietary) is being developed and shipped to customers. Knowledge of coding is not required. The course takes about 1 hour 40 minutes to complete.

Trade secrets have often been the neglected step-child of IP. Not anymore. In this course we join Donal O’Connell, Adjunct Professor of IP at Imperial College Business School in London and a member of global IP strategist group IAM300. The course examines how trade secrets are interpreted in law, ways in which they can be managed and what happens in the event of trade secret theft. This is a beginner level course which requires no previous knowledge and takes about 2 hours to complete.

Organizations are not taking an all-inclusive approach to intellectual property - and it's hurting them. In this course we join Hayleigh Bosher, Lecturer in Intellectual Property Law at Brunel University London. The course explores what a holistic approach involves, with a focus on copyright, trademarks and design rights, making this a perfect accompaniment to our other courses on trade secrets and patents. This course features lively examples and helpful advice on getting to grips with a holistic IP strategy. This is a beginner level course which requires no previous knowledge and takes about 1 hour to complete.

Each day, around 8,000 patents or more are filed in China. It's no secret that the nation's intellectual property has experienced rocket-fuel level growth in recent years. Perhaps then, it's time for your organization to look East for your next innovation opportunity. To find out how, Duncan Clark took a trip to China, to speak with our expert consultants there, and to bring you this special Academy course on In this course we join Dandan Liu, Head of PatSnap IP Academy China and Xiaoyuan Wang, Patent Analyst & Consultant in PatSnap China. The course covers what you need to know about IP protection in China. This is an intermediate level course for those operating in China or looking to move into this market and takes about 45 minutes to complete.

According to the Bureau of Labor statistics in the US, around 50% of new businesses fail in the first four years. On the other hand, those that integrate IP into their strategy at an early stage have a much higher chance of success. In this course we join Joe Sekhon, Senior IP lecturer at Portsmouth University and director of iPASS. The course looks at how to give a new idea the best chance of commercial success, by following a programme of systematic steps and guidelines covering product development, business set-up and intellectual property. This is a beginner level course aimed at inventors and entrepreneurs and takes about 1 hour 5 minutes to complete.

When a new technology becomes available, it can be difficult to decide where to take it next and evaluate how valuable it is. In this course we join Pacyinz Lyfoung, Executive Director at Public Interest Intellectual Property Advisors, Inc. The course examines the three key initial questions that are vital for deciding next steps: Should a patent application be filed? Should the invention be marketed to existing companies or be used to develop a spin-out company? And, what is the potential value of the invention? This is an intermediate level course aimed at those looking to understand where to take their idea and takes about 35 minutes to complete.

It’s important to make the right decisions when protecting your intellectual property. Make the wrong decisions and you could find the corporate giants knocking at your door. In this course we join Mandy Haberman, successful inventor and entrepreneur, best known for patent infringement battles and for her globally-acclaimed innovative feeding products. This course explores her own personal stories, in which Mandy recalls mistakes and describes the experiences that led her to win patent infringement battles globally and commercialise her inventions through solid licensing agreements. This is an intermediate level course aimed at those looking to better understand IP litigation and takes about 1 hour 15 minutes to complete.

Design rights are IP’s best kept secret. When utilised correctly, they are extremely effective at stopping similar products. However, they are often ignored or overlooked by potential infringers and the types of rights conferred vary significantly in different jurisdictions. In this course we join Rosie Burbidge, Intellectual Property partner at Gunnercooke LLP, and author of ‘European Fashion Law: A Practical Guide from Start-Up to Global Success.’ This course explores what design rights are, the types of design rights available in Europe, how to file for registered design rights and why they are useful. We investigate the differences in the protection of design rights in other regions. This is an intermediate level course and takes about one hour to complete.

Learn how the emergence of technologies, such as the ‘Internet of Things’ and 5G, means that Standard Essential Patents (SEPs) will impact more innovators than ever before. In this course, we join David L. Cohen, IP Strategist and President of Kidon IP. This course explores the litigation of the past and how that sets the scene for today. This is an advanced level course and takes about 40 minutes to complete.

Businesses have been able to use their hard, tangible assets to raise finance for the past century or so. However, in recent years, lenders have had an increased interest in considering IP and other intangible assets as part of a funding strategy. In this course, Martin Brassell, CEO of Inngot, presents his guide to IP backed finance: how it works, what are the different models and what businesses need to consider when pursuing this type of funding.

In Life Sciences, academic research is the source for many key discoveries from life saving drugs to cutting-edge biotech. However, academic research on its own is not enough to take these inventions to commercial success. In this course we join Peter Hotten, Royal Society entrepreneur-in-residence at Swansea University The course looks at how to commercialise ideas in Life Sciences, including how to find a viable idea, how to select the right business model for the idea and how IP analytics can help. This is an intermediate level course aimed at those within the Life Sciences industries and takes about 2 hours to complete.

The pace of technological advancements in biotechnology and the application of policy at a local level means that patent protection in this area is a constantly changing dynamic. In this course we join Juliana Melo, IP Lawyer and Craig McAuliffe, Life sciences Product Manager. The course investigates the interaction of science and law, exploring what it means for patenting sequences from a US, EU and global perspective. It includes information on eligibility and sequence listing, plus an assessment of recent case law. It is an advanced level course and takes about 30 minutes to complete.

The field of biotechnology is thriving with innovation, with thousands of patents filed every month. However, many specialisms in this area are fraught with ethical and moral implications, such as human cloning, genetic modification and animal testing. As a result, pursuing a patent in biotech means navigating a complex minefield of rules and regulations. In this course, we join Victoria Randall, Senior Attorney at Finnegan Europe LLP. This course investigates explores inclusions, exemptions, medical use claims and patents relating to therapy, surgery and diagnosis. This is an intermediate level course and takes about 30 minutes to complete.

Academy Live: Missed a webinar? Catch up now and join industry experts, covering topics ranging from patents to intellectual property management and innovation intelligence.

There are a huge number of data points that can be considered when innovating. When compiling a market research report Its important to make sure you have a plan and framework to make the most of this data gold mine. In this course, we join Arun Hill, Lead Analyst at PatSnap. This course looks at how to compile research analysis using innovation data. We start by exploring how to plan your research before examining which insights can be derived from this data. We will learn how to determine threats and opportunities, as well as forecasting future trends and identifying other market influences. This is a Beginner level course which doesn’t focus on just IP and takes about 2 hours to complete.

Non-patent literature (NPL) is an important complement to patent analysis. In this course, we join Samuel Gibbon, Product Manager for PatSnap Discovery. This course explores a framework for organizing and managing non-patent literature research. It includes information on different sources of NPL to consider and how to use it for market assessments, forecasts and competitive analysis. This is a basic level course and takes around 1 hour to complete.

In this course, we examine how to use Innovation Intelligence to evaluate a competitive landscape. The automotive sector is coming under increasing pressure from consumers, activists, governments and regulatory bodies. This means that the innovation of tomorrow is focused on sustainable and climate change mitigation technologies. How can we find out who's leading the drive, and who's falling behind?

Innovative companies make large-scale and daily decisions around their innovation. Gaining intelligence to inform these decisions is critical, and patents are a rich source of intelligence to inform strategy and decisions, whether patenting is involved or not. Additionally, learn what other content sources should be considered in addition to and alongside patents to provide a clearer, fuller picture.

Great innovation intelligence draws from multiple sources to help innovators make smart and efficient decisions about their inventive technologies. But, pulling from many sources can be a lot of work - so learn how connecting the data and connecting innovation intelligence efforts across an organization can result in creating a book of knowledge that can be used by everyone involved, improve collaboration, and create efficiencies, and overall improve innovation.

The Innovation Funnel is a concept for idea definition. The Innovation Funnel provides a process that can be used by teams to define, scope, produce and sell a product or service. The Innovation Funnel can be used in a similar way to the Stage Gate Process. In this short course, Kavya Kumaresan, Director of Content Operations at PatSnap, gives us an overview of the funnel and some great tips on how to use it.

Kavya talks us through five key concerns for R&D leaders; Pipeline prioritisation; Market trends; Customer need; Value of assets and ideas; Managing Talent.

Kavya talks us through: How a patent protects an idea and how this can differ case by case, plus the pros and cons of securing a patent and its protection.