Using information in Intellectual Property for R&D

How to successfully commercialize IP

Description

Innovation culture based on collaboration and feedback is key. This course examines market and licensing strategies, patent valuation and how to benchmark the likelihood of success. We examine how to use innovation data to keep commercialization efforts on track.

Duration
This unit has 0 Minutes of videos.

Unit Progress

100%
Modules
  1. What’s needed for successful commercialization?
  2. Using patent data to get market feedback
  3. How to develop a marketing strategy
  4. How are patents valued? - Part I
  5. How are patents valued - Part II
  6. How can we use innovation data to improve R&D success?
  7. Quiz

Modules


Module 1

What’s needed for successful commercialization?

Duration: 0 Minutes

Completed

In this module, we’ll explore the different moving parts that need to be considered in order to create a successful commercialization environment. We investigate the various types of innovation and how that impacts the approach that is taken, as well as understanding why it’s so important for R&D to be involved in the early stages of IP if a project is to be successful and able to support the broader goals of an organization.

Additional Resources
Communication between R&D and IP
Getting started with Workspaces
Do it in PatSnap: Create a Workspace
Module 2

Using patent data to get market feedback

Duration: 0 Minutes

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In this module, we join innovation expert Laura Schoppe of Fuentek, who takes a deep dive into the market research aspect of commercializing a technology. We investigate what needs to be carried out in order to successfully research a specific technology area and explore ways of how market research can be organized, taking into account the value chain. We consider how to evaluate the market fit of a product, how to assess its market readiness and how to identify the right partners and approach them.

Additional Resources
CRISPR: Tech Transfer and the battle for IP Commercialization
Do it in PatSnap: Getting business insights from patent analysis
Module 3

How to develop a marketing strategy

Duration: 0 Minutes

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This module picks up from Module 2. Fuentek’s Laura Schoppe discusses how to develop a market and licensing strategy based on what the market is telling you. Laura talks about forming the value proposition and what the first steps should be in the commercialization process.

Additional Resources
A guide to understanding patentable inventions
Do it in PatSnap: What does the 'Innovation Strategy' chart show me?
Module 4

How are patents valued? - Part I

Duration: 0 Minutes

Completed

Reaching an accurate assessment on patent valuation is a big topic. This module, which forms the first of a two-part series, looks at why it makes sense to attach a value to patents. Based on a webinar, led by expert in this matter, Dr Dirk Oliver Kiehne, we’ll explore what is involved in determining the value of patents and consider why it matters to R&D. This session will also explore two of four potential approaches, namely the income approach and the cost approach, which both have advantages and disadvantages, depending on the type of assessment that is being carried out.

Additional Resources
The buyer and seller's guide to patent valuation
Module 5

How are patents valued - Part II

Duration: 0 Minutes

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In this second part of the two-part series, we turn our attention to the market approach and the indicator-based approach to valuing patents. Again, we’ll join Dr Dirk Oliver Kiehne for his insight into the advantages and disadvantages of these methodologies, as well as determining the best ways in which they can be used and the potential of combining both approaches.

Additional Resources
Using IP landscapes to add value to your patent portfolio
Module 6

How can we use innovation data to improve R&D success?

Duration: 0 Minutes

Completed

In our first module, we looked at how the IP process could be used as a survival tactic during a new innovation’s journey through the valley of death. However, how can we derive the most benefit from this time? What should we look for in patent data during this period to ensure we have considered all options that could secure the best outcome for a project? By the end of this course, you should be able to confidently identify new business partners, threats and opportunities using innovation data, while preparing for ongoing project success.

Additional Resources
Identifying threats and opportunities using IP data
Using IP data for market intelligence
Test Your Knowledge

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