Types of IP and Strategy
Units available: (1) IP Risk management; (2) Open Source Software; (3) Trade Secrets; (4) Copyright and Trademarks; (5) Patents in China; (6) Starting a start-up; (7) Protecting IP; (8) Design Rights; (9) Standard Essential Patents
Units in this Course
IP Risk and IP Risk Management
IP risk is a fact of life - but it can be managed or avoided. In this course we join Donal O'Connel, Adjunct Professor of IP at Imperial College Business School in London and a member of global IP strategist group IAM300 . The course guides us through typical IP risks, the management process, solutions for mitigating risk, the idea of an IP risk register, risk visualizations and the psychology of IP risk management. This is an intermediate level course and takes about 1 hour 20 minutes to complete.
Does IP matter with Open Source Software?
Are you at risk due to open source software? In this course we join Paul McAdam, Director of Source Code Control and Martin Callinan Founder at Source Code. The course covers how to evaluate your organization’s exposure to risks posed by Open Source Software and identify procedures and best practice policies that need to be implemented to avoid unknown dangers, infringement risks, fines and bad publicity. This is an advanced level course which is designed for both developers and business managers in all organizations where software (whether proprietary or non-proprietary) is being developed and shipped to customers. Knowledge of coding is not required. The course takes about 1 hour 40 minutes to complete.
How to manage trade secrets
Trade secrets have often been the neglected step-child of IP. Not anymore. In this course we join Donal O’Connell, Adjunct Professor of IP at Imperial College Business School in London and a member of global IP strategist group IAM300. The course examines how trade secrets are interpreted in law, ways in which they can be managed and what happens in the event of trade secret theft. This is a beginner level course which requires no previous knowledge and takes about 2 hours to complete.
Copyright, trademarks and design rights
Organizations are not taking an all-inclusive approach to intellectual property - and it's hurting them. In this course we join Hayleigh Bosher, Lecturer in Intellectual Property Law at Brunel University London. The course explores what a holistic approach involves, with a focus on copyright, trademarks and design rights, making this a perfect accompaniment to our other courses on trade secrets and patents. This course features lively examples and helpful advice on getting to grips with a holistic IP strategy. This is a beginner level course which requires no previous knowledge and takes about 1 hour to complete.
How to protect IP in China
Each day, around 8,000 patents or more are filed in China. It's no secret that the nation's intellectual property has experienced rocket-fuel level growth in recent years. Perhaps then, it's time for your organization to look East for your next innovation opportunity. To find out how, Duncan Clark took a trip to China, to speak with our expert consultants there, and to bring you this special Academy course on In this course we join Dandan Liu, Head of PatSnap IP Academy China and Xiaoyuan Wang, Patent Analyst & Consultant in PatSnap China. The course covers what you need to know about IP protection in China. This is an intermediate level course for those operating in China or looking to move into this market and takes about 45 minutes to complete.
How to turn an idea into a start-up
According to the Bureau of Labor statistics in the US, around 50% of new businesses fail in the first four years. On the other hand, those that integrate IP into their strategy at an early stage have a much higher chance of success. In this course we join Joe Sekhon, Senior IP lecturer at Portsmouth University and director of iPASS. The course looks at how to give a new idea the best chance of commercial success, by following a programme of systematic steps and guidelines covering product development, business set-up and intellectual property. This is a beginner level course aimed at inventors and entrepreneurs and takes about 1 hour 5 minutes to complete.
How to evaluate new inventions and technology
When a new technology becomes available, it can be difficult to decide where to take it next and evaluate how valuable it is. In this course we join Pacyinz Lyfoung, Executive Director at Public Interest Intellectual Property Advisors, Inc. The course examines the three key initial questions that are vital for deciding next steps: Should a patent application be filed? Should the invention be marketed to existing companies or be used to develop a spin-out company? And, what is the potential value of the invention? This is an intermediate level course aimed at those looking to understand where to take their idea and takes about 35 minutes to complete.
How to protect IP: Licensing and Litigation
It’s important to make the right decisions when protecting your intellectual property. Make the wrong decisions and you could find the corporate giants knocking at your door. In this course we join Mandy Haberman, successful inventor and entrepreneur, best known for patent infringement battles and for her globally-acclaimed innovative feeding products. This course explores her own personal stories, in which Mandy recalls mistakes and describes the experiences that led her to win patent infringement battles globally and commercialise her inventions through solid licensing agreements. This is an intermediate level course aimed at those looking to better understand IP litigation and takes about 1 hour 15 minutes to complete.
How do design rights work?
Design rights are IP’s best kept secret. When utilised correctly, they are extremely effective at stopping similar products. However, they are often ignored or overlooked by potential infringers and the types of rights conferred vary significantly in different jurisdictions. In this course we join Rosie Burbidge, Intellectual Property partner at Gunnercooke LLP, and author of ‘European Fashion Law: A Practical Guide from Start-Up to Global Success.’ This course explores what design rights are, the types of design rights available in Europe, how to file for registered design rights and why they are useful. We investigate the differences in the protection of design rights in other regions. This is an intermediate level course and takes about one hour to complete.
Standard Essential Patents and Emerging Tech
Learn how the emergence of technologies, such as the ‘Internet of Things’ and 5G, means that Standard Essential Patents (SEPs) will impact more innovators than ever before. In this course, we join David L. Cohen, IP Strategist and President of Kidon IP. This course explores the litigation of the past and how that sets the scene for today. This is an advanced level course and takes about 40 minutes to complete.
How to use IP to raise finance
Businesses have been able to use their hard, tangible assets to raise finance for the past century or so. However, in recent years, lenders have had an increased interest in considering IP and other intangible assets as part of a funding strategy. In this course, Martin Brassell, CEO of Inngot, presents his guide to IP backed finance: how it works, what are the different models and what businesses need to consider when pursuing this type of funding.