Intellectual Property and Corporate Strategy
Intellectual Property is a highly important, but often overlooked or misunderstood area. However, understanding how intellectual property relates to corporate strategy can yield huge competitive advantages. Find out how in this course.
Units in this Course
IP Risk and IP Risk Management
IP risk is a fact of life - but it can be managed or avoided. In this course we join expert in the field, Donal O’Connell, who guides us through typical IP risks, the management process, solutions for mitigating risk, the idea of an IP risk register, risk visualizations and the psychology of IP risk management.
Does IP matter with Open Source Software?
Are you at risk due to open source software? This course is designed for both developers and business managers in all organizations where software (whether proprietary or non-proprietary) is being developed and shipped to customers. Knowledge of coding is not required. By the end of the course (5 videos: Approx. 1 hour), you will be able to evaluate your organization’s exposure to risks posed by Open Source Software and identify procedures and best practice policies that need to be implemented to avoid unknown dangers, infringement risks, fines and bad publicity.
How to manage trade secrets
Trade secrets have often been the neglected step-child of IP. Not anymore. Learn how they are interpreted in law, ways in which they can be managed and what happens in the event of trade secret theft.
Copyright, trademarks and design rights
Organizations are not taking an all-inclusive approach to intellectual property - and it's hurting them. So, we're thrilled to release this course with Hayleigh Bosher of Brunel University London. In this series of talks, Hayleigh dives into what a holistic approach involves, with a focus on copyright, trademarks and design rights, making this a perfect accompaniment to our other courses on trade secrets and patents. This course features lively examples and helpful advice on getting to grips with a holistic IP strategy.
How to protect IP in China
Each day, around 8,000 patents or more are filed in China. It's no secret that the nation's intellectual property has experienced rocket-fuel level growth in recent years. Perhaps then, it's time for your organization to look East for your next innovation opportunity. To find out how, Duncan Clark took a trip to China, to speak with our expert consultants there, and to bring you this special Academy course on what you need to know about IP protection in this jurisdiction.
How to evaluate new inventions and technology
When a new technology becomes available, it can be difficult to decide where to take it next and evaluate how valuable it is. In this course, we answer three key initial questions that are vital for deciding next steps: Should a patent application be filed? Should the invention be marketed to existing companies or be used to develop a spin-out company? And, what is the potential value of the invention?