Intellectual Property and Corporate Strategy

How to evaluate new inventions and technology

Description

When a new technology becomes available, it can be difficult to decide where to take it next and evaluate how valuable it is. In this course, we answer three key initial questions that are vital for deciding next steps: Should a patent application be filed? Should the invention be marketed to existing companies or be used to develop a spin-out company? And, what is the potential value of the invention?

Duration
This unit has 0 Minutes of videos.

Unit Progress

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Modules
  1. To patent or not
  2. To market to an existing company or to establish a new spin-off company
  3. What to charge for the invention
  4. Basic concepts of valuation
  5. Valuing IP resources
  6. Quiz

Modules


Module 1

To patent or not

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Before considering any form of formal protection, you should ask: is this a worthwhile activity in the first place? In part one of this course, Pacyinz discusses three enquiries that should be made before considering a patent application, and what the term “patentability” means for your intellectual property. We focus on patentability and cost-benefit analysis.

Additional Resources
Legal requirements for patentability(WIPO)
Module 1 - Transcript
Module 2

To market to an existing company or to establish a new spin-off company

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There are a number of options you can choose in order to turn IP into a commercially successful asset, such as marketing to an existing company or establishing a spin-off. In part two, Pacyinz lists the pros and cons of these options to help us come to the right decision.

Additional Resources
A guide to spin-offs from the European IPR Helpdesk
Module 2 - Transcript
Module 3

What to charge for the invention

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Knowing an invention is valuable is one thing, but how much in numbers is it actually worth? In part three, Pacyinz helps us build an understanding of how much to charge for a licence, considerations for licensing and includes some real examples from MIT.

Additional Resources
The IP Handbook - A Checklist for Negotiating License Agreements
Module 3 - Transcript
Module 4

Basic concepts of valuation

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There are various techniques for the valuation of intangible assets such as IP, but which method will best result in a value that both the seller and the buyer will accept? Video four looks at some of the methodologies, such as discounted cash flow, income, market, hybrid and royalty rate approaches.

Additional Resources
The IP Handbook - Problems with royalty rates
Module 4 - Transcript
Module 5

Valuing IP resources

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In some instances, it may be beneficial to evaluate more than one specific technology. In the final part of this course, Pacyinz takes a look at valuation methods that take a company’s entire IP assets into account and summarises what we’ve learned with some closing remarks.

Additional Resources
The IP Handbook - Pricing the Intellectual Property of Early-Stage Technologies: A Primer of Basic Valuation Tools and Considerations
Module 5 - Transcript
Test Your Knowledge

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