Intellectual Property and Corporate Strategy
How to evaluate new inventions and technology
Description
When a new technology becomes available, it can be difficult to decide where to take it next and evaluate how valuable it is. In this course, we answer three key initial questions that are vital for deciding next steps: Should a patent application be filed? Should the invention be marketed to existing companies or be used to develop a spin-out company? And, what is the potential value of the invention?
Duration
Unit Progress
Modules
Modules
Module 1
To patent or not
Duration: 0 Minutes
Before considering any form of formal protection, you should ask: is this a worthwhile activity in the first place? In part one of this course, Pacyinz discusses three enquiries that should be made before considering a patent application, and what the term “patentability” means for your intellectual property. We focus on patentability and cost-benefit analysis.
| Additional Resources |
|---|
| Legal requirements for patentability(WIPO) |
| Module 1 - Transcript |
Module 2
To market to an existing company or to establish a new spin-off company
Duration: 0 Minutes
There are a number of options you can choose in order to turn IP into a commercially successful asset, such as marketing to an existing company or establishing a spin-off. In part two, Pacyinz lists the pros and cons of these options to help us come to the right decision.
| Additional Resources |
|---|
| A guide to spin-offs from the European IPR Helpdesk |
| Module 2 - Transcript |
Module 3
What to charge for the invention
Duration: 0 Minutes
Knowing an invention is valuable is one thing, but how much in numbers is it actually worth? In part three, Pacyinz helps us build an understanding of how much to charge for a licence, considerations for licensing and includes some real examples from MIT.
| Additional Resources |
|---|
| The IP Handbook - A Checklist for Negotiating License Agreements |
| Module 3 - Transcript |
Module 4
Basic concepts of valuation
Duration: 0 Minutes
There are various techniques for the valuation of intangible assets such as IP, but which method will best result in a value that both the seller and the buyer will accept? Video four looks at some of the methodologies, such as discounted cash flow, income, market, hybrid and royalty rate approaches.
| Additional Resources |
|---|
| The IP Handbook - Problems with royalty rates |
| Module 4 - Transcript |
Module 5
Valuing IP resources
Duration: 0 Minutes
In some instances, it may be beneficial to evaluate more than one specific technology. In the final part of this course, Pacyinz takes a look at valuation methods that take a company’s entire IP assets into account and summarises what we’ve learned with some closing remarks.
| Additional Resources |
|---|
| The IP Handbook - Pricing the Intellectual Property of Early-Stage Technologies: A Primer of Basic Valuation Tools and Considerations |
| Module 5 - Transcript |
When you are ready to complete this unit, take the quiz to see what you remember.