Market Insights and Innovation
Units available: (1) How to analyse markets using innovation data; (2) How to use non-patent literature for market reports
Units in this Course
How to analyse markets using innovation data
There are a huge number of data points that can be considered when innovating. When compiling a market research report Its important to make sure you have a plan and framework to make the most of this data gold mine. In this course, we join Arun Hill, Lead Analyst at PatSnap. This course looks at how to compile research analysis using innovation data. We start by exploring how to plan your research before examining which insights can be derived from this data. We will learn how to determine threats and opportunities, as well as forecasting future trends and identifying other market influences. This is a Beginner level course which doesn’t focus on just IP and takes about 2 hours to complete.
How to use non-patent literature for market reports
Non-patent literature (NPL) is an important complement to patent analysis. In this course, we join Samuel Gibbon, Product Manager for PatSnap Discovery. This course explores a framework for organizing and managing non-patent literature research. It includes information on different sources of NPL to consider and how to use it for market assessments, forecasts and competitive analysis. This is a basic level course and takes around 1 hour to complete.