Market Insights and Innovation
How to analyse markets using innovation data
Description
In this course, we learn how to compile research analysis using innovation data. We start by exploring how to plan your research before examining which insights can be derived from this data. We will learn how to determine threats and opportunities, as well as forecasting future trends and identifying other market influences.
Duration
Unit Progress
Modules
Modules
Module 1
How to plan your research
Duration: 0 Minutes
As with almost every project, the key to success is in the planning. So, in this first video, we start by exploring what you need to take into consideration when planning your research project. Don’t forget to download your Research Document Template in the additional materials below, which you can use to follow the examples in this course. This template will help you to write a report similar to the Blockchain example, which you can also preview below.
| Additional Resources |
|---|
| Research Document Template |
| Research example - An IP perspective on Blockchain |
| Module 1 - Transcript |
Module 2
Using research for market insights
Duration: 0 Minutes
In this video, we turn our attention to how research can be used to gather market insights. We’ll look at carving a clear definition for your study, keyword analysis and integrating data into your report. This course features an introduction to technology classification codes, which can help with defining technologies and there is a link to the classification schemes below.
| Additional Resources |
|---|
| The WIPO guide to the IPC and CPC schemes |
| Module 2 - Transcript |
Module 3
Determining threats and opportunities
Duration: 0 Minutes
In our third video, we talk through the obstacles and opportunities to look out for. We’ll take a look at the importance of recognising key players in a given industry, and some of the market data sets that you would need to consider.
| Additional Resources |
|---|
| Webinar from Cambridge Design Partnership: How to find new innovation opportunities using technology mapping and IP data |
| Module 3 - Transcript |
Module 4
Forecasting future trends and other market influences
Duration: 0 Minutes
In this video, we’ll be casting a wider net to explore other sources of data that might be used and what factors ought to be considered in a market forecast opinion. We’ll also see how innovation data can help with some of the areas of a PESTLE analysis, with our own apocopated form, PETL (political, economic, legal, technological). And don’t forget, if you haven’t already, download our template for planning your research project, below.
| Additional Resources |
|---|
| Research Document Template |
| Module 4 - Transcript |
When you are ready to complete this unit, take the quiz to see what you remember.