Market Insights and Innovation

How to use non-patent literature for market reports

Description

Non-patent literature (NPL) is an important complement to patent analysis. In this course, Samuel Gibbon, Product Manager for PatSnap Discovery, explores a framework for organizing and managing non-patent literature research. It includes information on different sources of NPL to consider and how to use it for market assessments, forecasts and competitive analysis. It is a basic level course and takes around one hour to complete.

Duration
This unit has 0 Minutes of videos.

Unit Progress

100%
Modules
  1. What is NPL and why is it useful?
  2. How to use NPL to assess the state of a market
  3. How to use NPL to create a competitive analysis document
  4. How to use NPL in market forecasts
  5. How to use NPL to plan for market changes

Modules


Module 1

What is NPL and why is it useful?

Duration: 0 Minutes

Completed

Non-patent literature relates to information sources that are useful for adding to, or augmenting, information that is found in patents when conducting innovation research. In this first module, Samuel identifies the different types of sources that are available and gives an introduction to how the research can be organized. We’ll be following a template, which you can download for yourself using the link below. Throughout the course, we’ll provide guidance on some of the areas to consider for each of the sections in the framework.

Additional Resources
DOWNLOAD our Using NPL for Research Framework
Module 1 - Transcript
Module 2

How to use NPL to assess the state of a market

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Completed

Non-patent literature can be used to write a ‘State of the Market’ report. For this report, you will want to use your research to identify who the main actors are, what the size of the market opportunity is, who is in the competitive landscape and what investments and research has there been. Sam takes us through the key questions and structure for compiling the ‘State of the Market’ section of your analysis – sections 3 and 4 in the framework.

Additional Resources
Using NPL for Research Framework
Module 2 - Transcript
Module 3

How to use NPL to create a competitive analysis document

Duration: 0 Minutes

Completed

In our previous video, we identified a list of companies that we would place into our competitive analysis matrix for our target technology. Now, we can complete our view of the competition by trying to answer a series of questions about each one in turn that will help to determine their market focus, strengths and weaknesses.

Additional Resources
Further reading: Competitive analysis kit from HubSpot
Module 3 - Transcript
Module 4

How to use NPL in market forecasts

Duration: 0 Minutes

Completed

In this video, we explore the world of forecasting. Of course, no-one has a crystal ball, but that doesn’t stop interested parties asking for a forecast of the future of an emerging technology. So, for this assessment, we will now look at how we can use NPL to define the threats or opportunities in a market space, so we can determine either the accuracy or viability of market trend forecasts that either analysts - or we - might make.

Additional Resources
Further reading: Technological forecasting toolkit from Innovation Portal
Module 4 - Transcript
Module 5

How to use NPL to plan for market changes

Duration: 0 Minutes

Completed

In our final video, we investigate how to keep all the information up-to-date and how to approach your report as a living document, rather than it being a one-off exercise.

Additional Resources
Module 5 - Transcript
Next course: Join Arun Hill for an introduction to using patent data for analysing markets