Market Insights and Innovation
How to use innovation intelligence to evaluate a competitive landscape
Description
In this course, we examine how to use Innovation Intelligence to evaluate a competitive landscape. The automotive sector is coming under increasing pressure from consumers, activists, governments and regulatory bodies. This means that the innovation of tomorrow is focused on sustainable and climate change mitigation technologies. How can we find out who's leading the drive, and who's falling behind?
Duration
Unit Progress
Modules
Modules
Module 1
How to find cross-industry innovation in patents
Duration: 0 Minutes
How can we find the movers and shakers in a particular field? Video one looks at how we can use patents to answer this questions, and sets the scene for our example, sustainable innovation in automotive.
Module 2
How to find new influencers in patents
Duration: 0 Minutes
Video two looks at using patents to find the key players. We'll use our same query and turn our attention to who is leading the race, in terms of the total number of patents, including both applications and granted patents.
Module 3
How to find new influencers in non-patent literature
Duration: 0 Minutes
Patents are just one in a long list of data recourses that can be used to scope your competitors. In video three, use we'll use non-patent literature in order to find more lists of potential industry movers and shakers.
Module 4
How to find and use investment information
Duration: 0 Minutes
Investment information can tell us a lot about an industry or technology area. In our final video, we take a look at how to find and use venture capital investment information to find out more about the market influencers.
| Additional Resources |
|---|
| Framework: How to analyse markets using innovation data |
| Framework: How to use non-patent literature for market reports |
When you are ready to complete this unit, take the quiz to see what you remember.