Innovation Academy Shorts: What is the Innovation Funnel?

What is the Innovation Funnel?

Description

The Innovation Funnel is a concept for idea definition. The Innovation Funnel provides a process that can be used by teams to define, scope, produce and sell a product or service. The Innovation Funnel can be used in a similar way to the Stage Gate Process. In this short course, Kavya Kumaresan, Director of Content Operations at PatSnap, gives us an overview of the funnel and some great tips on how to use it.

Duration
This unit has 0 Minutes of videos.

Unit Progress

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Modules
  1. What is the Innovation Funnel?
  2. The Open Innovation Team
  3. The Technology Scouts
  4. The Research and Development Team

Modules


Module 1

What is the Innovation Funnel?

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Completed

Kavya talks us through: The key differences between the Innovation Funnel and the Stage Gate Process; Top tips to succeed through each stage of the Innovation Funnel; The functional teams involved at each stage.

Module 2

The Open Innovation Team

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Completed

A relatively new concept but more and more popular, Kavya outlines how this team looks at a range of data points and the external sources they rely on to create ideas.

Additional Resources
Innovation Capital Podcast with guest John Allies - Open Innovation as a Service
Module 3

The Technology Scouts

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Completed

With some similarities to the Open Innovation team, Technology Scouting teams are the hunter gatherers of external ideas. We look at where these teams source ideas that can be licensed and how this can increase the acceleration of a companies R&D pipeline.

Module 4

The Research and Development Team

Duration: 0 Minutes

Completed

More commonplace than the aforementioned teams, R&D are a critical group within the Innovation Funnel. While this team differs by company, R&D teams are consistently tasked with creating new products relevant to their audience. Hear how this team functions and how they collaborate throughout the process.

Additional Resources
Innovation Academy Short Course: Key Concerns for R&D Leaders