Market Insights and Innovation

Arun Hill and Samuel Gibbon, experts in Innovation Intelligence, take a deep dive into how to analyse markets using innovation data and how to use non-patent literature for market reports.

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Course curriculum

1. How to plan your research
2. Using research for market insights
3. Determining threats and opportunities
4. Forecasting future trends and other market influences
1. What is NPL and why is it useful?
2. How to use NPL to assess the state of a market
3. How to use NPL to create a competitive analysis document
4. How to use NPL in market forecasts
5. How to use NPL to plan for market changes
1. How to find cross-industry innovation in patents
2. How to find new influencers in patents
3. How to find new influencers in non-patent literature
4. How to find and use investment information