Market Insights and Innovation
Arun Hill and Samuel Gibbon, experts in Innovation Intelligence, take a deep dive into how to analyse markets using innovation data and how to use non-patent literature for market reports.
How to plan your research
Using research for market insights
Determining threats and opportunities
Forecasting future trends and other market influences
What is NPL and why is it useful?
How to use NPL to assess the state of a market
How to use NPL to create a competitive analysis document
How to use NPL in market forecasts
How to use NPL to plan for market changes
How to find cross-industry innovation in patents
How to find new influencers in patents
How to find new influencers in non-patent literature
How to find and use investment information
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Kavya Kumaresan talks us through five key concerns for Research and Development leaders; Pipeline prioritisation; Market trends; Customer need; Value of assets and ideas; Managing Talent.
In this short video, we analyze NVIDIA's attempted Acquisition of Arm Limited and why this highly publicized $40 billion dollar deal fell through.